Catch up on this week’s chaos on Elon Musk’s Twitter
Elon Musk’s first week at the helm of Twitter has been very bad. Among many other developments, he fired half of the company’s staff and publicly bickered with Twitter founder Jack Dorsey and comedian Kathy Griffin. Chaos reigned. This week, things only got worse.
Yesterday afternoon, Musk held an emergency meeting with staff, according to Platform. After giving them an hour’s notice, he arrived 15 minutes late and announced that a recession next year could cost the company billions of dollars. “Bankruptcy is not out of the question,” he said.
Over the past two days, top Twitter officials have walked out the door. This includes the Corporate Trust and Safety Officer, Yoel Rothand its information security officer, Lea Kissner. A senior marketing executive, Robin Wheeler, resigned shortly after interviewing Musk during a Twitter space designed to appease advertisers. After being convinced by Musk, she decided to stay.
Meanwhile, the rollout of the revamped Twitter Blue, the $7.99-a-month subscription service that Musk has declared his main bet to make Twitter profitable, was not going well. Twitter Blue offers users a coveted blue tick, which trolls immediately used to create fake profiles of important people and companies, causing confusion.
Yesterday, a parody account with a blue check, @EliLillyandCo, tweeted: “We are delighted to announce that insulin is now free”, prompting the real account of pharmaceutical company Eli Lilly to respond.