Champion partners with Netflix for Stranger Things Apparel

Although he was overtaken Squid game as Netflix’s greatest series to date, Strange things is still very profitable with the highly anticipated fourth season of the show in mid-2022. Of course, by then we all have to get over what could be a very cold winter. So it was a wise announcement for sportswear giant Champion to announce a partnership with Netflix to produce Strange things winter themed clothing. Champion announced college shirts, hoodies and jackets in light and dark colors with the show’s Hawkins High School logo. Darker shaded elements have the logo, appropriately, upside down.

Strange things, of course, is the highly acclaimed Netflix sci-fi and horror series, which centers on the eerie events of the small town of Hawkins, Indiana, and is set in the 1980s. The series was created by the Duffer Brothers and was an immediate hit for Netflix, quickly becoming the streaming giant’s biggest hit.


The first season of Strange things focuses on investigating the bizarre disappearance of a young boy named Will Byers. While investigating her disappearance, the city has other, stranger things (which rather makes sense of the name of the series, doesn’t it?), Including the appearance of a mysterious psychokinetic girl named Eleven. . Eleven, played by Millie Bobby Brown, quickly became a fan favorite. The second season focused on the rest of the show’s kids helping Will in Hawkins, Indiana, after being in the mysterious Upside Down. They also have to fight the Strange Beings who were freed from the Upside Down when they saved Will in Season 1.

One of the reasons why Strange things Has such a success is the show’s ability to infuse references to 80s pop culture into the series, receiving praise not only for its writing and pacing, but also for its direct tributes to several classic 1980s films. The Duffer brothers said they took inspiration from the works of such notables as Steven Spielberg, John Carpenter and the master of horror himself, Stephen King.

With Strange things Being so reliant on ’80s credentials, it’s no surprise that a company like Champion chose to partner with Netflix to create branded material. Founded in 1919, the Champion brand found a resurgence in its brand when the NFL used its products for both its field jerseys and replicas in the 1980s. Although Champion’s partnership with the NFL did not not lasted too long in the 90s, they found a new partner with the NBA and continued to do well with their new partner. Champion was bought by Sara Lee Corporation in 1989. Now they are owned by Hanesbrands, which was split from Sara Lee in 2006.

The cast of Strange things includes Winona Ryder, David Harbor, Finn Wolfhard, Millie Bobby Brown, Gaten Matarazzo, Caleb McLaughlin, Noah Schnapp, Sadie Sink, Natalia Dyer, Charlie Heaton, Joe Keery, Cara Buono and Dacre Montgomery. Netflix recently released a teaser for Season 4, which you can watch below. Seasons 1-3 are now streaming on Netflix and Season 4 premieres in 2022. You can see the collaboration with Netflix for Strange things clothing at Champion.


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