Daily news from online research no. 33399

$40 million in funding for the Maze product testing platform

June 10, 2022

Product testing platform Maze has raised $40 million in a Series B funding round, to be used to develop new solutions, including additional investment in its new Reach participant management solution .

Maze was started four years ago by software developers Jonathan Widawski and Thomas Mary, with the aim of creating “a faster, more integrated way to do product research”, and has grown into a team of over 130 people in 35 countries. The software is aimed at all product teams, including non-specialists, and provides tools ranging from prototype testing, surveys, and board sorting to 5-second testing. Recent additions include Reach, which allows users to manage their own database of research participants, send Maze research studies via email campaigns, and collect user information on one platform. -form ; and Clips, which captures videos and screen recordings of people testing a product. Users can also use tools like Adobe XD and Sketch to design tests and surveys.

The new funding was led by Victoria Treyger of Felicis, with participation from existing investors Emergence, Amplify, Partech and Seedcamp, and joined by strategic partners Atlassian Ventures, Zoom Ventures and HubSpot Ventures, as well as angel investors. The round follows a Series A round of $20 million the previous year.

New strategic partners will help Maze create new workflow solutions that allow product teams to collaborate more when finding attendees, collecting user information, and sharing results across the enterprise. business, according to the company.

Co-founder and CEO Widawski (pictured) is a veteran product designer and former UX teacher who has worked for clients like McKinsey, Rocket Internet and PSG. The company is online at www.maze.co.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.

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