Daily news from online research no. 33859

Jaspers Latana Growth Fund

September 9, 2022

Berlin-based AI-powered brand tracking and consumer insights platform Latana has raised €36 million in a Series B equity and debt financing. The funds will be used to scale Latana’s marketing and sales operations, grow its consumer-facing product teams, and for R&D.

Latana is the brainchild of Nico Jaspers, who created survey platform Dalia Research in 2013, and uses the same data collection methodology to find out how people’s perception of brands – both their own and that of competitors – changes over time. Users can then identify and analyze the audiences and buying engines that offer them growth potential. The solution uses mobile-optimized surveys to deliver a well-targeted opt-in audience across the globe.

Dalia’s programmatic sampling technology assets were acquired in May this year by online sample marketplace PureSpectrum, leaving Jaspers to focus on Latana alongside co-founder Fernando Guillén.

The latest funding was led by growth-stage specialist SaaS investor Oxx, with participation from Balderton Capital and Kreos.

The firm is online at www.latana.com.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.

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