How Ramadan Boosts Business in Kano
Every year during the month of Ramadan, when Muslim worshipers fast and pray, many businesses thrive more than they normally do, due to higher demand.
These businesses are primarily food and drink because many people, including governments and the wealthy, buy them in bulk, especially given the need to give to the poor.
It has been found that many businesses that thrive in the month provide traders with the opportunity to earn more and prepare ahead for the whole year as their businesses normally turn out to be more profitable.
“It’s the season when I get the money to plan the whole year because before now our business is not doing well; we only got a little for food and a few other things. It is during this period that I pay the rent for my store, buy clothes for the family and even pay for the hajj if I intend to go there, ”said a man from business of Singer Market, Kano.
Daily Trust on Sunday also observed that apart from food and drink, among the businesses that thrive during the month are fabrics, which Muslims buy for the celebration of Sallah.
In Kano, some of the notable markets that businessmen and women look forward to every year during the Ramadan period are Singer, where groceries are sold; Sabongari, where food condiments are retailed; Galadima, where they sell cooking oil, and parts of Kofar Wambai, where they sell dates, as well as the Kwari Textile Market for new fabrics.
Others are the ice blocks/cold rooms on the road to Katsina, Dakata and Sharada; Yankaba perishables market and Yanlemo fruit market, etc.
When Daily Trust on Sunday visited some of the markets in Kano metropolis, the vendors of the various products were busy with the customers, of which there are many.
Residents seek blocks of ice amid rising prices
When our correspondent visited the popular cold storage locations in Kano (Sharada, Dakata, Kwanar Tifa and Katsina Road), the places were crowded, with sounds of generators, indicating the lack of electricity from the grid, which according to vendors, forced them to walk. their prices due to the cost of fuel and diesel.
“Without a doubt, this is our moment. We receive money during this period. And this is the only season when this activity is flourishing. Although we are facing challenges, everyone in this market is still anticipating this time,” said Shamsu Ja’afar, owner of a cold room at Sharada Ice Block Market.
Speaking on the rise in the price of ice packs, a cold room dealer in Dakata, Shuaibu Muhammad, said the need for the products caused the price to increase by 70 percent, while the power outage caused a 30% increase.
“People gather to buy blocks of ice; and 90 percent of salespeople weren’t in the business before. They only joined during this period. People usually come from the city and nearby villages to buy blocks of ice. As I speak to you now, the block of ice that was sold for 70 naira a week before Ramadan is now 150 naira.
He said another reason for the price hike was the fact that the water would spend two or three days in the cold room to get blocked, and that consumes a lot of power or diesel.
Perishables and fruit vendors do good business
At the popular markets of Yankaba and Yanlemo, where perishables such as tomatoes, peppers, cucumbers and fruits such as oranges, watermelons and pineapples are sold, traders expressed their satisfaction and told how they make daily sales.
Rabiu Danladi, the secretary of the Yankaba Market Association, said Daily Trust on Sunday that the price of perishable goods on the market had doubled last week.
“Pepper is registering a lot of concern as he is not available in Kano due to the poor performance he has had lately, thanks to the weather. Even Kazaure’s is not strong, so we have to look to Bauchi and other neighboring states that produce it to buy it.
He said that even if they had strong sales during Ramadan, they would still sell because their products are consumed daily.
“It is an important season for us because we have a lot more sales than normal periods. But our business also does not stop after Ramadan because people consume fruits daily,” said a market trader. with fruits from Yanlemo.
Our correspondent also discovered that foodstuffs such as rice, spaghetti, beans, sugar, cooking oil, millet and other related foodstuffs attracted huge sales in the days leading up to the start of the fasting period, as most people were buying in bulk, hoping it would last for the 30 day fast.
Traders at the popular Singer Market said they received double what they received on normal days since the start of Ramadan.
Alhaji Aminu Lawan, a major marketer of sugar, rice and spaghetti in the Singer Market, said that in his last decades in the business, the fasting period has become his favorite. He added that it is during this period that he makes new budgets for his business and other things.
“During this blessed period, we do a lot of things and record a lot of sales. We have to thank God for that. Sometimes we cannot even consider how many trailers of rice or spaghetti we sell during the month” , did he declare.
He said, however, that the huge sales normally dwindle after the first week of the month because people would have been buying groceries for the whole month.
Many dealers surveyed in the market also said they had huge sales during the month, but are still worried about the price hike, which they say was normally coming from the business, caused by general inflation and rising diesel prices.
Salesmen of concentrated juices and tea also smile at the bank
When our correspondent visited the concentrated juice session in Singer Market and parts of Sabongari, traders were seen loading and unloading boxes of various products as customers queued.
Saifullahi Umar, who owns a shop in Singer Market, said that before Ramadan he barely sold four cartons of juice, but now he is able to sell more than 15 cartons a day.
He added that the season even gave him the opportunity to generate some money to complete his building as he is set to get married next year.
“It’s the season I’ve been waiting for. It’s been in the last two seasons that I’ve bought some land, and now, God willing, I’ll finish the project with what I’ll earn this month. This is when our business thrives the most,” he said.
For Yusuf Yakubu, who sells tea leaves in different colors and flavors, Ramadan is a busy time. According to him, there is not a day when he is sitting in the market without customers coming to buy in large and small quantities.
Date sellers smile every day
Date vendors also rejoiced at the arrival of Ramadan as Muslims are urged to break their fast with dates to emulate the Sunnah of the Prophet Muhammad; hence, their business is flourishing.
Kwari textile traders await the last 15 days of Ramadan
Although they have started to generate sales, traders at the popular Kantin Kwari textile market say the last 15 days of Ramadan will be the most profitable for their business as customers gather to buy materials to use during Eid festival.
“We started feeling the market as people started gathering to buy things. But believe me, if you come during the last two weeks of the month you will be surprised. This time is when we prepare for great things in our lives.
Alhaji Nasiru Yunusa, a market reseller, said, “At least in one day, you can get more than 100 customers in your store, excluding those who will buy online.”