I feel sick when I’m not working — Entrepreneur
Joy Eghebi is the CEO of Jacbell Media. She says BABATUNDE TUGBOBO about his business
What is your educational background?
I attended Ritlad Primary School in Meiran, Lagos for my primary education. For my secondary studies, I attended two schools: Anthony’s International School and His Grace School.
I then studied print journalism at the Nigerian Institute of Journalism.
Do you have corporate work experience?
Yes, I have worked at The source magazine as a trainee. I have also worked at Nigeriafilms as a blogger and entertainment contributor.
When and how did you get started in the business you run?
I was a contributor for a few media houses as a journalist and as a student I also had my own blog where I write and advertise for businesses. Gradually, the flair for mass communication developed and I devoted a lot of energy to it. I also wanted people to make sales through my blog, and I did all the publicity I could to make that happen.
As a digital marketing expert, what exactly do you do?
I help businesses grow through digital strategies such as placing ads, building an online presence through social media, and coaching people on marketing strategies to put in place to grow online. line.
What services does your company offer?
These are essentially coaching services. We focus a lot on coaching as we have realized that companies like to have in-house staff that they can pay on a monthly basis to ensure they are highly visible online. But most of the time they barely implement or do it the right way. Thus, we train business owners and their staff on how to grow their business.
What motivated you to start your own business?
I always wanted to have my own business since I was in school. I didn’t want to quit school and start looking for a job. That’s why when I was in school, I juggled between internships and jobs to get all the experience I needed to prepare for the business world.
How much was your initial capital and how did you raise it?
It’s a funny story because I didn’t really start with my own money. My dad bought me a laptop when I was in college and I used it for blogging. I still have this computer with me nine years later and it still works perfectly. With this laptop I just got an internet subscription and that’s it. Basically, my start-up capital was around 10,000 naira.
Is there a difference between you and others in your industry?
There is a lot of difference. Maybe that’s why I attract the kind of crowd I attract.
I really care about implementation and accountability. So I’m the responsible partner (of the companies I work with) when it comes to marketing for their companies and getting results.
What major challenges have you encountered in this job?
A major challenge is poor internet connection. However, I really don’t consider challenges a big deal because I believe they’re meant to be overcome, and I end up not remembering any of them.
However, another challenge is unknowingly promoting someone who is a fraudster.
How do you find customers?
I find customers online through paid advertising on Facebook, Google and Instagram.
What services does your company, Legit Vendors Nigeria, offer?
It’s a community where entrepreneurs buy and sell, advertise and network with each other.
How do you advertise your businesses?
I do this through word of mouth and online advertising.
Have you ever thought about quitting and starting something else?
Never. In fact, I feel sick every time I don’t work. I can’t quit this job and I never even thought about it.
How profitable have the businesses been since you started?
It was very profitable and impactful. However, for me, it’s not just about the money. The interests of the companies I work with come first.
What future do you envision for your business?
I intend to own the largest digital marketing and advertising agency in Africa and make a global impact right here from Nigeria.
What type of support did you receive from your family/friends when you started the business?
I have had massive support since I started the business and I can tell you with certainty that no one does well without a great support system. My family and friends have been very supportive of me since I started the business.
What is the most influential factor in the success of your business?
Most of the time, people are unaware that certain things they consider irrelevant can influence their business. Also, it is important to never stop advertising your business. As far as I’m concerned, there aren’t too many ads, except that we’re tired of making money.
Of course, I can’t completely exclude God from any success I’ve had.
What advice would you give to young people who want to start your type of business?
They should choose a niche and focus on it. I found a niche and introduced new ideas for doing things. Don’t do everything. Instead, choose one area and be very good at it.
How do you handle difficult customers?
It is commonly believed that “customers are always right”, but for me, if a customer is being unduly difficult, I would also let them know that I am a human being too, albeit in a polite way. However, I don’t have much experience in this area. My clients have been very good to me.
How many employees do you have?
I have a total of 20 employees working both remotely and onsite.
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