Medallia Owner Funds UX Firm UserZoom

Medallia Owner Funds UX Firm UserZoom

April 8, 2022

Digital user experience insights specialist UserZoom has received an unspecified amount of strategic growth funding from investment firm Thoma Bravo, owner of management company CX Medallia. The funding values ​​UserZoom at $800 million.

The money, which follows a $100 million round a year ago, will be used to accelerate innovation and growth of the company’s proprietary information system. The company’s founders and management will remain “significant shareholders”, as will current investor Sunstone Partners.

UserZoom was founded in 2007 and combines qualitative and quantitative research capabilities, UX guidance, an attendee recruitment engine, and measurement and reporting tools to demonstrate business impact. The past half-dozen years has seen a number of acquisitions, including experience analytics companies EnjoyHQ and Validately, and search technology company YouEye.

Co-CEO and Co-Founder Alfonso de la Nuez comments, “This is an important step in UserZoom’s journey to becoming the most loved brand in terms of user experience. From our research consultancy roots in the late 2000s, we have designed our products and services to deliver exceptional digital experiences to our customers and our central role in this industry has never been more vital.” He adds, “This partnership gives us the resources to provide our customers with the fast information they need, without sacrificing quality, throughout the product development cycle.”

Thoma Bravo acquired Medallia in an all-cash deal valuing the company at $6.4 billion last summer. AJ Rhode, senior partner at the investment firm, says of the latest deal, “Alfonso and his team are leading the charge in digital experience research and testing, and we believe this category of UX insights has a huge potential for growth.” We look forward to applying our software and operational expertise to support UserZoom’s continued product innovation and market expansion.”


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