On driving the CBUS podcast, Crimson Cup’s Greg Ubert talks about 30 years of cafe startups and entrepreneurship in Columbus with Heartland Bank CEO Scott McComb


In a recent Driving the CBUS podcast, Greg Ubert of Crimson Cup Coffee & Tea spoke about how his business has evolved over the past 30 years, his work with coffee owners and coffee growers, and his hopes for the future of coffee and its business. . He also joined co-hosts Scott McComb, CEO of Heartland Bank, and Kailyn Bucklew, Clintonville branch manager, in a discussion of Columbus entrepreneurship.

Columbus, Ohio, November 3, 2021 / PRNewswire-PRWeb / – CEO of Heartland Bank Scott mccomb recently interviewed Greg ubert, Founder and Chairman of Crimson Cup Coffee & Tea, for the bank’s Driving the CBUS podcast. New co-host Kailyn bucklew joined the podcast.

The team spoke about Ubert’s 30-year history in specialty coffee, his passion for entrepreneurship and his love for his hometown of Columbus, Ohio. They also spoke about Crimson Cup’s focus on good and its drive to create a sustainable coffee future.

“It started in 1991, and it’s still very exciting for me to be in the business and continue to innovate and do the things that we do,” Ubert said.

Today he runs an award-winning specialty coffee business and serves at Heartland Bank and Columbus room the administration’s advice.

Yet 30 years ago Ubert was a young Harvard University diploma. Despite getting a lucrative job in a company Chicago, he discovered that he couldn’t fall in love with computer software.

Instead, the specialty coffee and the allure of starting a small business knocked him off the hook. With its quality public schools and favorable corporate culture, Ohio capital seemed like the perfect place to start a new business and raise a family.

“The coffee – or the good coffee – just wasn’t there,” he said. “I thought there was no way Columbus wasn’t a great city with a kitchen, given all the things Columbus has to offer.”

After returning to his hometown, Ubert settled down as a specialty roaster, with a tiny roaster in a one-room office. He named his company Crimson Cup for the ripe red cherry of the coffee tree and that of Harvard official color, crimson.

His goal was to roast the best coffee we have ever tasted. And soon, cafes and restaurants were proud to serve the Crimson Cup.

But, even with exceptional coffee, some customers struggled to turn a profit.

“They didn’t know in the coffee industry what was going to make them money, what was going to hold them back, what was going to keep them strong,” he recalls.

So after studying coffee shop operations, Ubert developed a coffee shop startup platform called 7 Steps to Success.

And in 2003, he put his experience into a book, Steps to Success: a Common-Sense Guide to Succeed in Specialty Coffee.

This proven track record teaches entrepreneurs with little to no coffee experience how to run a profitable cafe based on a great location, great coffee, and other factors.

To date, over 300 entrepreneurs in 30 states have taken the 7 Steps to Building Successful Coffee Shops.

Crimson Cup Coffee Startup Consultants take new owners step by step, from writing a solid business plan, choosing equipment, hiring and training employees, and more.

“Coaching is something we do really, really well at the Crimson Cup,” Ubert said. “We teach and train our clients how to be successful. And if they succeed, we succeed! “

Ubert also spoke about sustainable coffee cultivation. Over ten years ago, the company started investing in relationships with farmers and farming communities, then expanded its Friend2Farmer initiatives to have a significant impact on coffee growing communities.

“We teach farmers how to make better coffee, then we can pay them more for it. Then they can invest in their farms and communities,” Ubert said.

Crimson Cup also invests in community projects such as schools, water filtration buckets and building houses for coffee workers.

Looking ahead, Ubert says the Crimson Cup has started to focus on good in branding and communications.

“I believe very strongly that people are good all over the world.” Ubert said.
“If we can watch this and get others to watch this as well, that could very possibly change things for the better. This is how we landed on Focus on Good as our central message.”

“Every new local cafe or relationship with a farmer adds an impact to The Ripple Effect, a focus on good that spreads from our actions to small businesses and communities around the world,” he concluded.

To hear the full story of the Crimson Cup history, its focus on good, and its work towards a sustainable future for coffee and the farmers who grow it, listen to the podcast.

About Crimson Cup Coffee and Tea

Columbus Crimson Cup Coffee & Tea roaster celebrates 30 years of Coffee + Community. Since May 1991, Crimson Cup roasted craft coffee from sustainable sources for consumers and coffee wholesalers. He is a winner of the Good Food Award 2020, the Golden Bean Champion 2019 for the small franchise / Chain Roaster and the Macro Roaster of the Year 2016 from Roast magazine.

Through its 7 Steps to Success coffee start-up program, the company is teaching entrepreneurs how to run independent coffee shops in their local communities. By developing a business plan for a cafe, entrepreneurs get an idea of ​​the cost of opening a cafe.

Crimson Cup also supports life-enriching projects through its Friend2Farmer® initiatives, promoting education, health, sustainability and economic growth for smallholder coffee farmers and their communities.

Crimson Cup Coffee is available at more than 350 independent coffee shops, grocery stores, colleges and universities, restaurants and food services in 30 states, Guam and Bangladesh. The company also operates several Crimson Cup cafes and a new flagship Crimson retail store. To learn more, visit crimsoncup.com, or follow the company on Facebook and Instagram.

Media contact

Cheryl claypoole, Coffee and Tea Crimson Cup, 614-361-5023, [email protected]

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SOURCE Crimson Cup Coffee and tea



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