‘There’s no place like Chrome’ ads target iPhone users

Google has a new set of announcements that aim to entice iPhone users to switch to its browser by highlighting how they’re likely using Chrome on desktop and could get those features on mobile.

The “There’s No Place Like Chrome” campaign consists of four 30-second ads that were uploaded to Google’s main YouTube account this morning:

Automatic filling: This is the funniest commercial (ft. cute doggo) of the four and shows a person entering their credit card information, but taking too long and having the desired concert tickets sold. The idea he’s trying to get across is that Chrome Autofill streamlines shopping flows.

Saved passwords: Most people let their browser save usernames and passwords entered. Google highlights how the credentials are probably already saved on the desktop. Instead of verifying your laptop, you can simply copy/use the password manager in Chrome for iOS. That said, you can also visit passwords.google.com on any device.

Malware Protection: This ad further promotes Google’s Safe Browsing and its bright red warning before proceeding to malicious sites. Many browsers are adopting this technology/API.

Synchronized devices: Chrome Sync lets you see which tabs are open on other connected devices for quick access on the go.

Each is fun shot with a viewpoint under the glass/touchscreen to capture a user’s reaction to Safari’s limitations. An iOS device mockup is used to demonstrate each capability at the end. The link in the ad description points to Google’s “Get Chrome on your iPhone” page, with a guide on how to “Set Chrome as your iPhone’s default browser.”

Meanwhile, the new Chrome logo rolled out with version 100 is used as the “o” in Chrome for the main tagline.

Learn more about Google Chrome:

  • Chromebooks are getting a new $40 wireless keyboard and mouse combo from CTL with “All” button
  • Chrome for Mac and Windows add a side panel for quick access to bookmarks and reading list
  • Convenient: It’s Steam for Chrome OS [Video]

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